I connect brand, user experience and business strategy to create meaningful and high-impact solutions.
I’m a Creative Growth Strategist with 20+ years of experience working at the intersection of branding, marketing and user experience (UX/UI). I help brands grow by aligning strategy, creativity and user behavior—transforming ideas into experiences that connect, engage and deliver real business impact.
BACKGROUND
Throughout my career, I’ve worked across Peru and Canada, collaborating with brands in retail, beauty, editorial and digital products. I’ve led projects from concept to execution, combining strategic thinking, creative direction and user-centered design.
WHAT MAKES ME DIFFERENT
What makes my approach different is the ability to connect three key areas:
• Brand (how a business is perceived)
• User Experience (how it is lived)
• Strategy (how it drives results) I don’t see design as just visual execution, but as a strategic tool to influence perception, behavior and growth.
HOW I WORK
My process is grounded in both strategy and empathy:
• Understanding the business and its goals
• Analyzing user behavior and needs
• Defining a clear and consistent strategy– Designing meaningful and functional experiences
• Measuring impact and optimizing
PERSONAL TOUCH
I’m deeply inspired by storytelling, aesthetics and human behavior. I believe the most powerful brands are those that feel real, consistent and emotionally connected to people’s everyday lives.
MY STRATEGIC APPROACH
My approach connects brand strategy, user behavior, and business goals to create coherent, high-impact solutions. I believe that great brands are built on a foundation of deep insight, clear strategy, and exceptional execution.
• Data-driven decision making
• Measurable business impact
• Cross-functional leadership
• Continuous innovation
Let’s build something meaningful.
Whether you’re looking for a strategic partner for your brand or exploring permanent opportunities, I’d love to connect and discuss how I can help drive your success.