What I do
Brand Strategy
I build clear, consistent and meaningful brands that connect with people and stand out in the market.
Growth & Marketing
I develop content and communication strategies that drive engagement, positioning and audience growth.
UX/UI & Experience
I design user-centered digital experiences that align brand, usability and business goals.
Selected work
Selected projects where strategy, design and user experience come together to create meaningful impact.
SRRI | BRAND STRATEGY AND IDENTITY
Strengthening brand clarity and consistency for a sustainability-focused initiative.
VIVE BONITO | PRODUCT DESIGN
Creating a product experience that increased demand and strengthened brand connection.
GOOD DAY APP – UX/UI DESIGN
Creating an intuitive app experience focused on usability, clarity and daily habits.
How I think & Work
01
Understand business & user
Deep dive into market dynamics, user behavior, and business objectives to identify opportunities and constraints.
02
Define strategy
Develop clear strategic frameworks and positioning that align brand vision with market opportunity and user needs.
03
Design experience
Create compelling, user-centered experiences that bring strategy to life and drive engagement and loyalty.
04
Measure and optimize
Track performance against KPIs, gather insights, and continuously refine strategies for sustained growth and impact.
Ingrid landaveri
About me
I'm a creative growth strategist with 20+ years of experience across Peru and Canada, I bring a strategic and creative perspective to branding, marketing and digital experience.
I specialize in connecting brand, user behavior and strategy to drive meaningful business impact