Agendas Vive Bonito
Role: Senior product designer
About: the objective was to create types of agendas for each profile. Users grew with the brand over the years and it was essential to design products for each segment while maintaining the look and feel of the brand.
Methods: Primary and secondary research, brainstorming, mind mapping, prototyping, usability testing, persona, visual design, documentation.
Mood boards After researching the market and the brand, 3 personas were established, so 3 mood boards were created for each personality. We wanted them to feel like sisters, each one different but to look and feel like they belonged to the same family.
Visual design With the mood boards approved, the UI design stage and cover options followed. The colour palette took the most time as it would be based on the 3 agendas. It had to be colourful but in medium tones.
Details Dulce Compañia diaries have always been characterized by the details and this time we had to elevate that experience. Every section of the interiors and every detail on the outside, such as the materials, dividers and banding. The diary had to be functional and friendly while maintaining the essence of the brand.
Collection Based on the diaries and a detailed UI design, the Vive bonito collection was created. The most beautiful accessories to match the diaries, such as the desk calendar, pencil case, pen, planner, notebook, stickers and the packaging box.
Social media The launch campaign including an intrigue campaign was conducted via social media, IG and website. A pre-sale campaign was conducted for the most loyal followers and users.
