Sunsets of Vancouver
Role: UX / UI designer / product designer / marketing
Methods: Primary and secondary research, persona, UI, wireframes, wordpress.
Sketches In my creative process I like to draw and take notes, it’s a way of brainstorming and creating at the same time.
UI design: A basic design was developed to start the project, logos, fonts, colour palette and tone of voice.
Website: The aim of the website was to have a balance between the photography and the texts of each photo. To connect visually as well as emotionally. Share memories and moments. Had to look clean and tidy so as not to clutter the site with images.
Products: the concept is “bring the sunset home”. A range of decorative and functional products was introduced as part of the marketing and brand expansion strategy. This initiative aims to foster collaborations and enhance the brand’s presence on social media platforms.