Over nine months, I volunteered with Brands for Better´s Springboard Program, contributing to refreshing the branding and visual identity while refining and clarifying the brand story.
As a key member of the design team, my primary responsibility was to conduct a comprehensive brand analysis and create a new logo that effectively captured the brand’s core messaging and foundational pillars.
Animated logo: The goal was to create a dynamic and engaging animation, seamlessly combining the movement of the hoops with the flow of the action words, ensuring a simple yet smooth visual experience.
At this new stage of SRRI, it was essential to develop a basic brand manual to establish clear guidelines for the proper use of the logo.
