Mi Universo
Role: Senior product designer / marketing
About: The concept originated from the desire to design a collection of functional stationery that empowers individuals to bring their dreams and personal projects to life. This vision gave rise to the inspiring mantra: Dream, Plan, Do.
Methods: Primary and secondary research, brainstorming, mind mapping, prototyping, usability testing, persona, visual design, documentation.
The inspiration process was truly enjoyable. Among the various options explored, the theme of constellations and the universe resonated the most. This led to the creation of two lines within the collection: Cosmos and Stars. Both feature a clean, linear graphic design in soft pastel colors, drawing inspiration from the beauty of the universe.
The universe-inspired visual design features a dreamy pastel color palette, perfectly capturing the essence of imagination. The “My Universe” logo embodies the collection’s simplicity, while the linear graphics seamlessly integrate multiple elements, maintaining a clean and uncluttered aesthetic.
The collection is rich in thoughtful details. Every piece has been carefully designed to simplify the organization process and inspire users to pursue their dreams. Motivational phrases and elements have been incorporated to provide encouragement and keep users motivated throughout their journey.
The complete “My Universe” collection includes a monthly XL planner, a half-yearly planner, and a notepad. To enhance the experience, we also designed a candle and a bag. The goal was to create a magical and motivating moment of connection between the user and each thoughtfully crafted piece.