Photoshoot and video Art Direction
As a Photoshoot and video Art Director, my role is to oversee the creative vision and execution of a photoshoot, ensuring it aligns with the brand, campaign, or project goals.
Concept Development: I create the overall visual direction, mood, and theme of the shoot based on the brand or project requirements.
Pre-Production Planning : I collaborate with photographers, stylists, makeup artists, and set designers to ensure all elements align with the vision.




Creative Direction On Set: I guide the team during the shoot, making real-time decisions on composition, lighting, styling, and posing.
Brand Consistency: I ensure that all images align with the brand identity, messaging, and aesthetic guidelines.






Problem-Solving: address unexpected challenges on set, such as lighting issues, wardrobe malfunctions, or last-minute creative adjustments.
Post-Production Oversight: I review selects, provide feedback, and collaborate with retouchers to ensure final images meet quality and branding standards.


My goal is to bring a creative vision to life through strategic planning, leadership, and artistic direction, ensuring each shoot delivers impactful and visually compelling results.