Saje ecommerce app

Case Study

The task was to develop an e-commerce application that would make shopping easier for customers.

Role: UX designer

Methods: User interviews, persona, research, user journey map, user flow, UI, wireframes, prototype.

The project brief provided clear and specific requirements, including a detailed task flow to guide the development process, ensuring a user-friendly e-commerce app design.

After conducting interviews with seven brand users and performing a detailed profile analysis, the Saje persona was developed. The findings highlighted recurring pain points related to web usage, alongside consistent patterns in purchasing behaviour, providing valuable insights for shaping an optimized user experience
The next step involved conducting a detailed analysis of the website’s user flow, with a particular focus on the purchase and payment processes. Additionally, I analyzed the visual design elements, including typography, photography, components, and the color palette, to ensure consistency with the brand image for the app.

Identifying pain points in the website’s overall navigation was crucial, particularly in the purchasing process. Special attention was given to the organization of products and their categorization to enhance the user experience.

Based on the analysis and inspection of the website, and considering the new features to be developed, I designed elements and components that align with the brand’s visual identity to be implemented in the app.

After some design tests, the wireframes were designed in high-fidelity.

Using the latest versions of the high-fidelity wireframes, I proceeded with prototyping and refined the final details for testing. Based on the results of the last test, I made final adjustments, focusing primarily on the purchase checkout process.

CLICK HERE to see the Saje’s app prototype.

Enjoy the app’s soothing loading animation as you take a moment to unwind. Explore a curated playlist to relax during your skincare routine, along with helpful tips on how to make the most of your favorite products.

Future Steps: During the app testing process, we discovered that users wanted a more personalized experience, where the app felt tailored to their needs. They expressed interest in receiving special offers, advice from wellness specialists, and tips on using new products. Users also wanted the brand to feel more connected to them, aligning with their individual profiles. As a result, the next step is to develop an AI-powered feature named AURA that customizes options based on each customer’s favorite products and categories, delivering a truly personalized experience.

BONUS: In my creative process, I always strive to think beyond the ordinary, focusing on delivering a truly unique user experience. For the launch, I proposed a special gesture: sending the brand’s top customers a scented candle featuring two of Saje’s most beloved scents, accompanied by a personalized card. The card would invite them to download the app and embark on a fresh, elevated shopping experience.