ABG

Role: Rebranding designer

About: ABG is a Audio, Video, Automation and Network projects. The task was to modernize the logo while maintaining the brand’s essence. The client preferred a subtle evolution over a dramatic change, as the existing logo held a strong and well-established position in the Peruvian market.

Original logo
New logo
Subtle adjustments were made by first removing the word “representations” and introducing color to the logo, opting for a palette of blues and greys. Additionally, we softened the corners of the text to create a more fluid and modern appearance
Logo variations

With the logo approved, the next step is to develop the brand manual. This comprehensive guide includes the color palette, typography, logo applications, and other essential design elements to ensure consistent and cohesive branding across all touchpoints.

Clear space
Primary colour palette
Secondary colour palette
Icons and patterns
Colour palettes combinations
Fonts
Logo application
E-flyer