Developing the persona was crucial in understanding the user’s profile and identifying the key needs the app should address.
The user’s journey map during the investigation revealed significant challenges and moments of distress. Motivation emerged as a critical factor for this profile, shaping the initial concept of the app. The goal was to create more than just a task management tool-it would also serve as a source of encouragement, inspiring users to complete even the simplest daily tasks.
The visual design is intentionally simple, featuring a two-color palette and a logo with warm, fluid typography. The overall concept for the UI focuses on achieving visual balance, ensuring the user feels calm and not overwhelmed.
User task flow
Based on the organized feedback, several parts of the app were revised, leading to the creation of a high-fidelity prototype.